"Now You Can
Stop Building Funnels
(That Nobody Wants) — Even If You’ve Tried Every
“High-Converting Funnel Hack” Before!"
I'll show you step-by-step how to stop wasting time, money, and traffic on funnels that never convert… no matter how many experts, agencies, or marketing tools you've tried before.
Spots are limited. Applications are reviewed before approval.
"Now You Can Stop
Building Funnels (That Nobody Wants) — Even If You’ve Tried Every High-Converting 'Funnel Hack' Before!"
I'll show you step-by-step how to stop wasting time, money, and traffic on funnels that never convert… no matter how many experts, agencies, or marketing tools you've tried before.
Spots are limited. Applications are reviewed before approval.
"He's the man if you want to get things done the right way."
"Russell has been fantastic to work with. He's really taken the time to understand our company and give us the strategy to take our business to the net level. I am looking forward to continuing to work with Russell. He's a pro. Don't hesitate. He's the man if you want to get things done the right way."
- Sunny Shah
"...not only got what I requested, I got much more."
"Russell was fantastic to work with. I not only got what I requested, I got much more. In addition, I felt like I received a really good education on the purpose of landing pages, what's most important, and how to focus on benefits and not process. I will definitely work with Russell again."
"Creative, ethical, and detailed. He cares..."
Russell is an exceptional copywriter, and I have worked with the A-list, from Hollywood to building funnels. I am a copy expert. Sometimes, you need somebody great when you're working on selling your services, even if you're a professional. Russell is that guy. Creative, ethical, and detailed. He cares about getting the job done right. I have a pretty good feeling I'm about to 100x on my investment in Russell. You should, too.
- Matt Farnsworth.
Why Most “Scaling Advice”
...Fails at the Premium Level
If you're stuck:
Closing low-ticket clients
Constantly justifying your price
Getting leads but not conversions
Relying on referrals instead of systems
Feeling invisible in a crowded market
The issue isn’t traffic.
It’s positioning, messaging, and offer architecture.
You’re putting in endless hours but not seeing the growth you deserve. As a high achiever, you’re driven to help more clients, but finding them feels like a constant struggle. The lack of results isn’t just frustrating—it’s disheartening. You know you’re capable of so much more, yet you’re constantly hitting walls when it comes to attracting and converting the clients you dream of serving.
You’re committed to delivering excellence, but every day feels uncertain. You want to serve at the highest level, providing exceptional value to clients who genuinely need your expertise. But the challenge of finding and reaching them online leaves you questioning your strategy and your approach.
You’re working harder than ever but feel like you’re spinning your wheels. For someone with your drive and passion, it’s frustrating to see so little payoff from your efforts. You’ve told yourself—and others—that this will be the breakthrough year, but without a clear plan, every day begins with uncertainty and ends with unfulfilled potential.
You’re carrying the weight of expectations—yours and others’—with no clear way forward. You have big plans, not only for yourself but also for those who depend on your success. They trust your vision, yet the reality of inconsistent results makes it hard to stay confident. It’s time for a real, actionable plan to bring those goals within reach.
But don't worry, we can help!
But don't worry, we can help!
CUSTOM SITUATIONS REQUIRE
CUSTOM SOLUTIONS.
"Get a Game Plan Tailored to Your Unique Strengths, Goals, and Audience—Here’s How."
STEP 1
CRYSTAL CLARITY.
Together, we’ll gain precise insights into your audience, messaging, and high-ticket offers so you’re positioned to resonate deeply with your ideal clients.
STEP 2
CUSTOM PLAN.
We’ll build a personalized plan that leverages the exact strategies and tools needed to drive your business to the next level and grow revenue.
STEP 3
INSANE RESULTS.
Watch as your high-ticket sales soar with a custom strategy that maximizes conversions and minimizes effort.
our brief STORY...
russell & diana
de la peÑa
We are Russell and Diana de la Pena.
I'm a Sales & Marketing Consultant for 6 to 8-figure entrepreneurs worldwide, and Diana is professional fine art photographer.
Over the years, I’ve crafted, tested, and perfected the exact strategies that drive real growth for 6- and 7-figure entrepreneurs, business coaches, consultants, experts, and course creators.
I know what it takes to turn high-ticket offers into predictable, high-revenue streams—no more guesswork, no more hoping for results.
Take Diana, my wife, as an example. She started out making just $75 a day selling photography.
Today? She enjoys $8,000 days working
part-time.
If you want more in life, I've been there and I can help.
REAL clients. REAL RESULTS.
From 6-Figures to Millions:
Meet the Trailblazers I’m Honored to Coach, Redefining Success Every Day.
"that’s when I saw real transformation..."
"When I started focusing on helping people change their mindset, that’s when I saw real transformation—for them and for my business."
- Matt farnsworth
"We sold 30 houses
in 90 days..."
"We sold 30 houses in 90 days, just using basic marketing and creative financing strategies. These are deals that otherwise would have sat unsold on the market."
- Ashli england
"we all want passive income..."
"As a real estate investor, we all want passive income, and that’s exactly what Russell’s system delivers. I just set it up, target my audience, and let the funnel do the work."
- jesse wyatt
"brought in over
50 leads..."
"In just 10 days, Russ and Daniel's Facebook campaign brought in over 50 leads—and they’re still coming in!"
- dr. tony jones
"I got my first sale in just days..."
"Within a week of launching my funnel with Russell, I got my first sale in just days!"
- kristen lee
"we put five properties under contract..."
"In less than a month working with Russell, we put five properties under contract and started marketing to tenant buyers."
- alexandr stupnitskiy
UFC Hall of fame fighter
UFC Hall of fame fighter
"To matter in this world, you make other people matter."
- Clifford Starks
"... shows you're there to serve, not sell"
"Want to grab attention without overwhelming your audience? Start with a hook that shows you’re there to serve, not sell—follow it up with a simple, powerful story. "
- Russ w/ Nicole Attias
help others with
their transformation
"Are you a 6 or 7-figure entrepreneur with a story that’s just begging to be shared?"
- russell de la peÑa
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